Who am I.
Today I run my own photography and retouch studio in the Swedish city of Malmö. From here I work with international corporations to smaller companies, all needing to visually promote their products and services in the best possible way. With my pictures I strive to create an expressive and strong visual impact. It could be with a complex light setup, minimalistic composition or whatever that may fit the image concept that the client requires, but it must never be dull. In every assignment I try to always challenge myself, driving my technical skills forward. As important as my camera is the post processing part. I love twisting the image into getting a new dimension in retouch. The last couple of years I have moved on to also take on film assignments as a cinematographer.
The path that brought me here.
2001 is the year it all started, I moved from Gothenburg to Malmö to study Graphic Design as a twenty-year old. The first job after graduation was to work as a graphic designer in a global communication team at Sony Ericsson, where we were designing catalogues, leaflets, bringing photography & films to life among a lot of other things. It was here, while working with many external photographers at Sony Ericsson, that brought my interest to life of becoming a full-time photographer myself. When the opportunity arised, I started to assist the acclaimed Danish advertising photographer Peter Krasilnikoff in Copenhagen. After years of learning and developing skills I started my own business in 2009.